The media industry, digital in particular, has been facing a tremendous growth period.
We’re moving into a world where the boundaries of physical and digital are becoming blurred. Audiences today are far more connected and marketers have to find innovative ways to stand out to make real connections.
There is an opportunity for digital media specialists like us to reach an existing market that has previously been quite difficult to connect with on digital channels and provide our creative services like never before.
An emerging audience of self-starters, self-motivators and self-learners is apparent. Those seem to place a premium on do-it-yourself, innovation and entrepreneurship activities. They respond to open, honest and timely messaging and prefer in-person, collaborative and transparent communication.
This leads to huge corporates like Google adapting to its consumer demands by providing more transparency, greater privacy, choice and control over how their data is used. It will lead to the death of cookie data, significantly changing how we use cookies to understand our audiences.
Without cookie data, we are going to have to adapt our approach because for the past couple of years we’ve been using cookie data to track our website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about how and what these website visitors are browsing online when they aren’t on our websites.
We certainly have our work cut out for us in this ever-evolving digital ecosystem. We’re having to constantly reinvent ourselves and find innovative solutions, while still having a solid understanding of our audience and their behaviors outside the current brand ecosystems. We have to do this while, of course, maintaining an open approach to digital media by focusing on media types that deliver against clients’ objectives.
At Go Digital Creators our approach is about continued refinement, optimisation and collaboration to deliver the right message, to the right consumer, at the right time, with the right outcome. We do this by using our proprietary and industry tools that help deliver the most effective media and branding solutions.
in Fort Launderdale.